Product lifecycle management (PLM) is gathering pace in organizations as a business process that not only binds functions together behind one single business objective, but also as a source of fast and more accurate new product development.
However a lot of companies are still asking why isn’t everyone doing it and what is the business case for implementing PLM?
Mike Burkett, Research Director, AMR Research
Alexandria Rumble, Global Product Marketing Director, TXT e-solutions
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