Video Analytics

Need to measure the ROI of your editorial products introducing the traditional economic management rules even in your online business?

Media in a Box provides tools to collect, analyse and aggregate the huge amount of user’s behaviour data into business indicators to effectively measure online economic returns. For instance, dashboard and reports answer to the following key business questions:

• Does the new media product meet the target margins?
• May we sell advertising at higher price on specific positions, pages, target, and video?
• Do we have all the information to buy at best our premium content?
• Is a new video adv format accepted or it causes premature abandon?

Flexible data ranges

Dashboards are dynamically created with respect to the data range selected from logged data. It is possible to select among several predefined time periods or to set custom date rages.

Custom Reports

The operation team of TXT Polymedia has the expertise to build any custom reports to extend the standard ones and to export data collected by the Player into external Reporting and Analysis systems using standard protocols.