Media in a Box: the Internet TV Platform of TXT Polymedia

The new integrated advertising and video platform to monetize, sharpen and simplify your online presence

Media in a Box is a new and comprehensive platform providing Media & Telco companies with an integrated and complete solution to rapidly set-up a scenario for an effective online presence. It supports the entire lifecycle of digital products, from production to multichannel distribution and presentation, including advertising management and product ROI measurement.

This solution capitalizes on the TXT Polymedia in-depth know how of the business processes and best practices of the digital market developed working alongside leading international companies.

Media in a Box is an Internet TV platform that brings the following competitive advantages:

• It integrates end-to-end, ready-to-use, flexible and scalable solutions for Premium content selling and catch-up tv
• It comes out from years of R&D developments and project experiences in business critical installations that meet the requirement of leading Media companies
• It is cross media: Internet, Mobile, Kiosks, OTT TV, DTT/SAT, Teletext, Web Radio 
• The time-to-market is measurable in weeks
• The Video User Experience is based on consolidated best practices and guarantees a compelling user experience
• Monetization is supported at several levels, through various ADV, premium and promotion models
• It can also offers assets to  support video production and online delivery

Media in a Box is specifically designed for companies who need to diversify, simplify and monetize cross-channel communities. The platform is based on a brand new front-end for a richer user experience and a plug&play architecture that warrants its flexibility and modularity to fit with evolving business needs. Media in a Box provides a large set of components (e.g. video player, interactive community features, advertising modules, recommender system, ...) and a flexible integration architecture that makes this a unique solution available nowadays on the markets.

Developed in partnership with Microsoft, it uses Microsoft Silverlight, Windows Presentation Foundation (WPF) and Windows Media Digital Rights Management technologies and is fully integrated with TXT Polymedia Video and TXT Polymedia Advertising Platform. It is also integrated with Microsoft “PerformancePoint” to add business intelligence capabilities to collect, analyse and measure the huge amount of data concerning user behaviour (page views, unique visitors, user video interaction and advertising exposure).