Online Advertising

TV commercials are less and less attractive for large advertising investors due to changing consumer behavior. Indeed, consumers are spending more and more time watching entertainment contents distributed through online channels (e.g., broadband Web sites and new Internet TV services) and have reduced the time dedicated to free-to-air television. The consequence are growing investments in online advertising and in advertising forms that allow the TV commercial to be linked to Web applications, mobile services or even interactive advertising.

In this context, TXT Polymedia offers solutions aimed at managing advertising campaigns in Web sites. The TXT solutions are currently used for managing advertising campaigns in Web portals with high traffic and in multichannel mode.

Furthermore, TXT offers interactive advertising solutions for digital television as well as solutions for the analysis of user behavior, with the objective of optimizing promotion campaigns.

TXT solutions guarantee the following benefits:

• management of multichannel campaigns;
• easy to use campaign management tools, thanks to user interfaces designed for non-technical users;
• lower management costs.