UGC & Communities

Broadcasters, Telco Operators and Publishers new online initiatives are focused on consumers and on final audience.
The set-up and growth of online communities of users around a brand or around a new media initiative is crucial to maintain a continuous link to users, fostering interaction and direct contribution. This is true in particular for young consumers, whose habits and consumption of media are dramatically different, and that poses new challenges but also gives great opportunities of growth and revenues.
Video-sharing sites are jeopardising the consumer attention moving it from the traditional TV consumption to internet. As a consequence a significant amount of advertising revenues is moving from traditional channels to the web.

TXT Polymedia portfolio includes a set of UGC Formats developed on-the-field with market leaders, that can dramatically reduce time and costs required for launching a pilot UGC initiative, namely Talents’ Scout, Street News and Speaker’s Corner .

 UGC & Communities

TXT Polymedia UGC Formats provides plug and play applications which support acquisition, transformation, moderation and publication on web and mobile devices. TXT Polymedia Video the CMS&MAM software platform supports the life-cycle of the user generated contents.

 

Main Features

  • User generated video acquisition in many different ways:

    • Upload from Web Form: possibility to upload video files in the following formats: wmv, mpeg2, mpeg4, 3gpp, mov, asf.
    • Automatic Piloting of the User WebCam: a complete, back-end and front-end, Flash solution which supports automatic activation of the user webcam via a web form access, allowing the user to record, review and authorize video contribution for publication.
    • Video Call: a complete application exploiting this new technology to submit video contributions.
    • MMS: Video contribution can be submitted by the user in the form of MMS, UGC can also be distributed via MMS to subscribers.


    User generated video transformation in Flash and Windows Media

    User generated video moderation by the editorial desk in order to check content before publishing and in case they can cut scene for censorship

    Publishing of the user generated content and simultaneous delivery on multiple channels