UGC & Communities

Broadcasters, Telco Operators and Publishers new online initiatives are focused on consumers and on final audience.
The set-up and growth of online communities of users around a brand or around a new media initiative is crucial to maintain a continuous link to users, fostering interaction and direct contribution. This is true in particular for young consumers, whose habits and consumption of media are dramatically different, and that poses new challenges but also gives great opportunities of growth and revenues.
Video-sharing sites are jeopardising the consumer attention moving it from the traditional TV consumption to internet. As a consequence a significant amount of advertising revenues is moving from traditional channels to the web.

TXT Polymedia portfolio includes a set of UGC Formats developed on-the-field with market leaders, that can dramatically reduce time and costs required for launching a pilot UGC initiative, namely Talents’ Scout, Street News and Speaker’s Corner .

 

TXT Polymedia UGC Formats provides plug and play applications which support acquisition, transformation, moderation and publication on web and mobile devices. TXT Polymedia Video the CMS&MAM software platform supports the life-cycle of the user generated contents.