TXT Polymedia and Mediaset second finalists at the IBC 2009 Innovation Awards

With the "Smart Content Repurposing" Project

On Sunday 13th September in the night the IBC Awards Ceremony celebrated excellence in technology, but more than that they reward the application of the technology. They recognise the way that vendors and users have to work together to create advanced solutions which are satisfying technically and commercially.  

About 100 projects of content management were submitted for the Innovation Awards and only three of them had been selected as possible winner. TXT Polymedia and Mediaset are the Second Finalist for the Content Management Category with a project developed for Mediaset aiming to seamless repurposing of video content across multiple channels.
 

From left to right, Marco Di Concetto of Videotime S.p.a. (Mediaset Group), Giorgio Tornielli, Tullio Pirovano and Stefano Valsecchi of TXT Polymedia S.p.a. (TXT Group), Stefano Bossi and Marco Pellegrinato of Videotime S.p.a. (Mediaset Group).