Consumer Goods

The burning platform and sense of urgency are significant for CG manufacturers and retailers alike. The race is on to be the first to gather, analyse, and translate fast changing demand in as near real time as feasible and then impose the requirements on the other. The impact on proliferating product portfolios, marketing and promotions campaign, supply chain responsiveness and inventory management is considerable. The basic challenge and at the same time opportunity is to profitably align sales and operations while simultaneously eliminate complexity and reduce costs.

TXTPERFORM2008 supports Consumer Goods companies facing their unique challenges thanks to an exclusive combination of performance management and planning capabilities spanning any critical CG process:

• demand planning and attribute-based forecasting
• trade promotions management
• sales & operations planning
• distribution and replenishment planning
• inventory optimization, aligned with sales and production rates

The combination of first class planning functionality and performance management with correlated metrics helps identifying issues with accurate and timely information, choose and apply the best planning scenario and ultimately have clear understanding of the implications of these decisions on both operational and financial KPIs. While planning, multiple what-if alternatives can be assessed thus taking into account variables such as promotions, inventory costs and obsolescence risks, customers’ ABC classification, as well as impact on profitability and margins to always determine the best tradeoffs.

In Planning the Supply Chain end-to-end from forecasting, promotions, S&OP, down to distribution, replenishment and inventory optimization, TXTPERFORM2008 tackles the specific issues of each Consumer Goods industry, including: