Promotion Planning

Superior promotion planning for increased control over demand

Promotion Planning supports sales promotions management and covers both forecasting and evaluation of results. It assesses the impact of promotions on sales volumes, turnover and margins, supporting planners in the selection of products and markets to promote. This, in turn enhances the value of products in the eye of the consumer; triggering the buying process.

Functions

• Identifies the impact that past promotions have had on sales. From an analysis of historic data, it determines the net effect of promotions and evaluates margin.
• Defines historic sales data "cleaned" from the effects of promotions and utilizes this as the basis for new forecasts.
• Catalogues different types of promotional initiatives and their effects.
• Applies the different types of promotions to new sales forecasts and estimates their impact on future volumes, turnover and margins.

Benefits

By making the best use of promotions, companies can manage and control demand profiles in order to optimize their manufacturing capacities and margin objectives.

Promotion Planning brings the benefits of:

• Improved reactivity to promotion demands as a result of more accurate forecasting.
• Increased capacity to govern and influence demand, improving and adapting its profile with respect to production capacities and available resources.
• Reduced stock-outs and stock-overs during promotions.

[Contact us - Italy]
[Contact us - United Kingdom]
[Contact us - Spain]
[Contact us - France]
[Contact us - Germany]
[Contact us - Netherlands ]
[Contact us - USA]