MRX Day@ZAL TechCenter

Thank you!

We would like to thank everyone who visited the Mixed Reality Experience Day – it was a pleasure seeing so many of you and getting a chance to listen to different takes on digital transformation in product configuration and training.

A new reality awaits

Fast-paced advances in software technology and a proliferation of affordable hardware means that virtual, augmented and mixed reality applications are making significant headway in the engineering realm. With the exception of training, where flight simulators have been one of the pioneering uses of virtual reality, the aerospace and other other high-tech industries are only just starting to explore the full potential of these emerging technologies for other business-critical functions like marketing and after-sales support.

Our Mixed Reality Experience (MRX) Day will provide hands-on showcases that give visitors a unique chance to experiment with state-of-the-art devices such as the Microsoft Hololens and HTC Vive and experience virtual, augmented and mixed reality applications in aircraft configuration, jet engine maintenance and pilot training.


  • Learn how to take your 3D product configuration off the screen to let your customers experience design changes in real time in a fully immersive virtual environment
  • Experience new ways to put your customers in the front row seat of your digitalization efforts
  • Discover new means to boost your business processes with next generation technologies like interactive collaboration, mixed-reality design walk-throughs, immersive and adaptive training programs and many more
  • Discuss and exchange with fellow engineering professional on how to tackle digital transformation challenges

Who should attend?

  • Marketing and sales experts from aircraft manufacturers and component suppliers
  • Educators involved in the training of maintenance technicians
  • Digital transformation managers
  • IT processes and tools experts

What can you expect at MRX Day?

We have teamed up with German aerospace think-tank ZAL in Hamburg to present our virtual, augmented and mixed reality applications in a truly impressive, state-of-the-art environment. The ZAL TechCenter boasts a 6 x 3.2 m projection screen in their Virtual Reality Lab, its size matching the actual dimensions of an Airbus A320 cabin.

Throughout MRX Day there will be guided presentations, which will walk through the configuration of a passenger cabin (literally!) or teach you how to fix an engine while stranded on a desert airfield. Or you can try out the Microsoft HoloLens to get a dose of mixed reality roaming freely in the open space of the Innovation Market.

Finger food and drinks will be provided during the event, so please let us know if you have any special dietary requirements.


Date: Friday, April 13
Time: 9:00 - 15:00

Our hospitality desk is located in the Innovation Market on the ground floor. Please come by to pick up your badge.


ZAL Center of Applied Aeronautical Research
Hein-Saß-Weg 22
21129 Hamburg

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About ZAL

ZAL’s focus is on the integration and industrialization of aviation technologies. To achieve this, ZAL networks industry and science, establishing an application-oriented think-tank culture, and making the very latest research and development infrastructure available to its partners.

The ZAL TechCenter opened at the beginning of 2016. Equipped with a sophisticated research and test infrastructure for selected aspects of aviation, the site empowers the industrialization of new technologies.


Take a virtual tour of ZAL

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