The study for the definition of User Experience (UX) and User Interface (UI) is in continuous evolution. Thanks to the research, the attention paid to the contents and the layout, our team is able to guarantee a product able to generate a positive experience for all users.
Our UI/UX team is responsible for research, analysis, prototyping, ensuring interactivity and the effective use of animation (UX) with a particular focus on
- usability (the intuitiveness of access and use)
- psychology (understanding what psychological levers affect navigation)
- information architecture
The attention given to the study of the interaction between man and device (UI) allows to increase and improve the navigation experience in accordance with the style and communication of the brand.
Our ability to understand the effectiveness and importance of the elements that act as interface between the human and the content allows us to develop products in a consistent and reasonably predictable from the user's point of view, respecting the user's expectations and cognitive "comfort".
Our approach involves the adoption of a fast prototyping model, fast and functional in order to create innovative interfaces that combine elements of innovation without ever losing sight of the usability and functionality of the product.
The Fast Prototyping process is characterized by rapid sequential phases followed by internal SAL or with the customer for alignment, modifications or approvals:
The first phase will involve the analysis of needs, aimed at the creation of interfaces that are attractive and characterized by "wow effect" while respecting, at the same time, the principles of functionality and usability.
Simultaneously to the analysis phase we will realize the first mockup prototype of the interfaces required by the customer.
The realisation of mockups will allow the customer to have an overall view of the interface at a time prior to programming, allowing in this way to easily intervene with any changes or implementations.
All prototypes will be realised in XD, so as to make all the contents easily transportable in the target platform. The use of XD will allow in addition the reusability of all objects within the mockup, speeding up the process of creating new mockups and their implementation.