MarTech

What’s old doesn’t hold. Here’s where brands evolve.

Audiences shift faster than campaigns can follow. Channels multiply. What worked last year stops working. Most brands don’t fix the underlying problem: strategy, identity and performance running as separate operations. 

TXT brings what’s needed to succeed in an ever-changing landscape together: the strategic intelligence , the creative production, and the data infrastructure that makes every campaign measurable and every audience reachable.

[Horizontal info]_[01]

450.000

Leads generated

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500

Active databases

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38 MI

Potential audience

What we do

Rethink your full-stack brand experience.
From A to your new alphabet.

We work across the full brand stack – from research and positioning to identity, digital products and performance marketing – with the proprietary tools and the sector expertise to make every layer work together. Ready for evolution.

  • 01 Intelligence & strategy

    The market won't tell you where to go. We might.

    A live read on how new generations behave, and first-party data on who you're actually reaching. Brand strategy and architecture grounded in design research and cultural analysis. Media mix and content strategy follow the evidence rather than the brief, so when execution starts, it starts in the right place.

  • 02 Identity & brand systems

    Not a manual. A living system.

    Form follows function. A brand identity isn't what you design once –  it's what holds together across every touchpoint, format and year. We build visual identities, brand narratives and design systems engineered to evolve as needs ask for. Instead of rules that constrain, a generative system that enables.

  • 03 Creative production & activation

    Where the brand becomes visible.

    Film, branded content, social campaigns, events, influencer marketing – the full range of production and activation, run by a team that lives inside the culture it communicates to. A dedicated unit for brands that need to move at platform speed, with deep expertise in the formats, communities and dynamics that define how younger audiences actually engage.

  • 04 Digital products

    Your brand is also the products you create around it.

    We design and build digital products from user research through to full-stack development – brand thinking that most development teams don't carry, combined with technical rigour that most creative agencies don't have.

  • 05 Performance marketing & awareness

    Reach the right person. Without guessing.

    We run lead generation, programmatic email, omnichannel remarketing and adaptive landing pages on a proprietary data infrastructure with active databases. Awareness campaigns run through our proprietary cookieless advertising platform combining search, SEO, contextual and remarketing in one tool.

Smart solutions

Technologies to accelerate your brand-new vision: audience intelligence meets campaign execution.

Our projects

WHERE ESSENTIAL INNOVATION MAKES THE DIFFERENCE

  • 01 A2A
    [Project-list]_[A2A]

    One company, one language

    AS A2A GREW INTO A LIFE COMPANY, ITS COMMUNICATION HAD TO SCALE WITHOUT LOSING COHERENCE. WE BUILT CIRCULAR, A SCALABLE AND ACCESSIBLE DESIGN SYSTEM WITH ITS OWN TYPEFACE AND CONTENT STRATEGY, SO BRAND, PRODUCT AND STORY ALL ALIGN.

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    [Project-list]_[A2A]
  • 02 Randstad
    [Project-list]_[Randstad]

    Talking to the next generation

    RANDSTAD WANTED TO STAY TOP OF MIND IN HR WHILE REACHING A YOUNGER AUDIENCE. WE LAUNCHED AND RUN ITS TIKTOK CHANNELS, BUILDING A CONTENT AND COMMUNITY STRATEGY THAT CARRIES THE BRAND INTO THE WORLD OF THOSE ENTERING WORK FOR THE FIRST TIME.

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    [Project-list]_[Randstad]
  • 03 Maire
    [Project-list]_[MAIRE]

    Built to keep transforming

    AS MAIRE SHIFTED ITS FOCUS TOWARD TECHNOLOGY AND THE ENERGY TRANSITION, IT NEEDED A BRAND TO MATCH. WE REBUILT THE IDENTITY END TO END, FROM THE "MAKE TO INSPIRE" NARRATIVE AND A REDESIGNED LOGO TO THE CORPORATE SITE AND EVERY GROUP COMPANY'S WEBSITE.

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    [Project-list]_[MAIRE]
  • 04 Ikea
    [Project-list]_[IKEA]

    Buyers, not just traffic

    IKEA NEEDED TO CUT WASTED DELIVERY AND RAISE THE QUALITY OF THE TRAFFIC REACHING ITS SITE. WE PLANNED DIFFERENTIATED DISPLAY AND NATIVE MEDIA BY AUDIENCE, BUILT CAMPAIGN AUDIENCES IN ADVANCE AND PIXELED THE FULL SITE, LIFTING MULTIFORMAT CTR AND IMPROVING WEB AND CART CONVERSION.

    [Project-list]_[IKEA]
  • 05 Edenred
    [Project-list]_[EDENRED]

    A product becomes a show

    TICKET RESTAURANT IS A USEFUL PRODUCT THAT SMALL BUSINESSES AND FREELANCERS OFTEN FIND HARD TO READ. WE TURNED IT INTO A TV SHOW: AN ENTERTAINMENT-LED CAMPAIGN ACROSS TV, RADIO, SOCIAL AND DIGITAL THAT MADE THE PRODUCT CLEAR, MEMORABLE AND WORTH WATCHING.

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    [Project-list]_[EDENRED]

Trusted by industry leaders

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Maire

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Edenred

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Deda

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Barilla

Ready to build
your brand system?