To date, TXT Group has embarked on a great path of acquisitions, including within itself various excellent companies and thus increasing its portfolio of services and / or products offered to the market.
This evolutionary process has triggered the need to identify a new common identity, which is mirrored in the revision of the strategic plan and the identification of a new Mission, a new Vision and new Values that reflect it in its integrity and that enhances the idea of a unique and cohesive Group.
In order to communicate the new identity to all the main stakeholders, the Group has identified the best concept to communicate this change of pace.
TXT’s culture and digital nature are rooted in our core values shared among our network of professionals. They define the way we act daily and make decisions for ourselves and for our global customers. Each company within the Group is focused on its own sector of excellence and moves according to a collaboration model that maximizes results for each new challenge we take on.
By embarking on the Rebranding strategy, the Group aimed to achieve the following objectives:
-Show the Group's change of pace
-Strenghten our Identity as a Group of excellence
-Leverage the value of each excellence
Innovation, digitalization, dynamism and multiplicity.
These are the distinctive features that characterize our logo. Different subjects, constantly evolving, united in a single ecosystem. Oriented and aligned towards a common vision.
We live in a world that is constantly evolving and changing. The bond between humans and technology is ever-expanding and the more technology evolves the more we will be able to support our clients.
For these reasons, the new logo design is not a simple restyling but an encapsulation of TXT’s spirit of innovation and the concept of being alive.
Now, we are on a mission. The Group, staring a new change of pace is going through a precise mission: making the world a better place.
We take care about our employees, our clients and our project in order to create a better ecosystem around what we do.
We carry strength on our mission. We are a cohesive ecosystem, made up of excellencies thanks to which the entire Group can aspire and reach a higher value, offering its skills to different clients.